Most startup advice is built for markets with deep capital, reliable infrastructure, and predictable consumer behaviour. African entrepreneurs operate in a different reality — and the frameworks designed elsewhere often fail them here.

In this session, Raphael shares the unfiltered story of scaling Nova Limited to 8-figure annual revenue across six countries — navigating limited resources, unreliable systems, and markets that demand a completely different kind of operator. He breaks down the mental models, decisions, and hard lessons that shaped his approach to building in Africa.

This is not a motivational talk. It is a practical session for entrepreneurs who are in the middle of the work and need perspective that matches their reality.