Every startup begins as a heroic adventure.

The founder sells, builds, hires, manages, fixes, and fights every fire. In the early levels, that intensity works. But as the company grows, heroics become bottlenecks, and growth turns into chaos.

In Dungeons & Dragons, the Dungeon Master doesn’t win by swinging a sword. They win by designing the world: setting rules, balancing encounters, defining roles, and ensuring the party can succeed without them taking every hit.

Scaling a digital company requires the same shift.

This session reframes the founder’s role, from chief firefighter to world-builder, and shows how operational design becomes your true growth strategy.