You write. You post. You publish. And somewhere along the way you realized AI could help — but everything it produces sounds like a LinkedIn influencer circa 2023. Generic. Off-voice. Not you.
This workshop fixes that. You'll build your own digital twin — a Claude Code skill that captures how you actually write, and drafts social posts, articles, or whatever you pick, in your real voice. Not a prompt. Not a project. A proper, composable, reusable skill.
The digital twin is the deliverable. The deeper thing you learn is how to build Claude Code skills properly — one of the most underused primitives in the Claude ecosystem, and the thing that separates people who play with AI from people who build with it.
What we'll do
Block 1 — Capture your voice
Most "voice training" fails because people feed AI five examples and hope. We'll do it properly: gathering your real writing, analyzing what makes it yours (structure, rhythm, vocabulary, what you never say), and turning that into explicit, usable patterns.
Block 2 — Build the skill
Writing a proper SKILL.md: how to structure it, how to scope it, what Claude actually reads and when, how skills compose, how to version them. You'll leave understanding skills as a primitive — not just this one skill, but the shape of skills in general.
Block 3 — Ship and iterate
Your skill in action. Draft a real post or article with it. See where it nails your voice, see where it misses, tune the skill, try again. Leave with something you'll actually use Monday.
What you walk out with

A working Claude Code skill that drafts in your voice, for your chosen format (social posts, long-form articles, or something you define during the session)
A reusable SKILL.md template and working patterns — so you can build the next skill (and the next) on your own
The mental model for when to use skills vs. projects vs. prompts — so you stop reaching for the wrong tool
A library of voice-analysis techniques that work for your own writing and for clients, team members, or brands

Who this is for

Product people, founders, and people who write regularly — emails, presentations, posts, articles, newsletters — and want AI help without losing their voice
Content creators and marketers who manage content for themselves or others and want to stop babysitting every draft
UX designers and PMs curious about Claude Code's deeper primitives, using a fun project as the vehicle to learn them
Anyone who's tried to "teach AI my voice" and ended up disappointed

Prerequisites (please take seriously)
This is a half-day workshop with real technical depth. To spend our 3 hours building — not installing — you'll want:

Claude account or Claude Code installed and working on your machine before arrival
A folder of your own writing (10+ samples of whatever you want to clone — posts, emails, articles)
Basic comfort working in Claude and editing text files

Laptop required