Designing the Web for Performance: Weighing Aesthetics and Speed
Duration: 45 minutes
Format : Workshop
Abstract:
As web designers, we are constantly faced with the challenge of balancing aesthetics and performance. We want our websites to look beautiful and engaging, but we also want them to load quickly and provide a good user experience.
In this talk, we will explore the different factors that affect web performance, and learn how to make design choices that optimize both speed and aesthetics. We will cover topics such as:
Section 1: The Need for Speed
We will discuss:
The significance of web performance in user experience and SEO
The impact of performance on user engagement and conversion rates
Section 2: Aesthetics in Web Design
We will discuss
Importance of aesthetics in attracting and retaining users.
Exploring the psychology of design and how aesthetics can create an emotional connection with users.
Section 3 : How to measure and optimize web performance
We discuss:
The concept of Core Web Vitals in measuring web performance – Largest Contentful Paint(LCP), First Input Delay – FID and Cumulative Layout Shift – CLS
Section 4:- Hands On
Optimizing Images, Fonts, CSS and JavaScript for performance, without sacrificing design
Content Delivery Network – CDNS
Minification
Section 5 : Case Studies: The business impact
Vodafone
Redbus
Section 6: Q&A
Finally, Closing Remarks
Reiterate the importance of considering both aesthetics and speed in web design.