Pricing isn’t just about revenue; it’s your product’s most visible, most emotional, and often most misunderstood feature.

In this session, we’ll challenge the traditional silos between product, finance, and sales by rethinking pricing as part of the product experience itself. Drawing from real-world cases across SaaS, fintech, and e-commerce, we’ll explore how strategic pricing decisions can outperform even the most ambitious feature releases.

You’ll learn:

1. How to treat pricing as a product surface and make it testable, iterative, and UX-aware
2. When to rethink your monetisation model (before your market does it for you)
3. Practical ways to align product, GTM, and finance on pricing decisions
4. Why your pricing page deserves as much love as your homepage

This talk is for product leaders who want to drive growth not just by building more, but by communicating value more effectively, especially if you’ve ever launched a great feature that no one paid for.