Enter the Reel World and dive into a real-world case study for generative AI built by Dimensional Innovations: the immersive movie poster experience created for Atlas 9 in Kansas City. We’ll discuss how we gathered people’s photos for use in the experience, the art of crafting a good prompt, and the steps we took to create a consistent experience that was still unique to each guest, while also making sure they always had the right humber of fingers. We’ll also discuss problems we encountered such as respecting gender presentation, AI’s expectations of body types, and the weird case of it wanting the bald to have hair.