Experimentation and quick feedback is the key to success of any product, while of course ensuring a good quality product with new and better features is being shipped out at a decent / regular frequency to the users.

In this session, we will discuss how to enable experimentation, get quick feedback and reduce risk for the product by using a case study of a media / entertainment domain product, used by millions of users across 10+ countries - i.e. - we will discuss Testing Strategy and the Release process an Android & iOS Native app - that will help enable CI & CD.

To understand these techniques, we will quickly recap the challenges and quirks of testing Native Apps and how that is different than Web / Mobile Web Apps.

The majority of the discussion will focus on different techniques / practices related to Testing & Releases that can be established to achieve our goals, some of which are listed below:

* Functional Automation approach - identify and automate user scenarios, across supported regions
* Testing approach - what to test, when to test, how to test!
* Manual Sanity before release - and why it was important!
* Staged roll-outs via Google’s Play Store and Apple’s App Store
* Extensive monitoring of the release as users come on board, and comparing the key metrics (ex: consumer engagement) with prior releases
* Understanding Consumer Sentiments (Google’s Play Store / Apple’s App Store review comments, Social Media scans, Issues reported to / by Support, etc.)

You can find links to some of my earlier conference videos here - https://www.youtube.com/user/abagmar/videos, and my slides here - http://slideshare.net/abagmar