Whether you're an architect or someone who listens to architects, you have probably heard about micro service architectures by now, and all the goodness they bring. Whether your business is just getting started with, or was one of the pioneers of such architectures, chances are you will be designing new services in the future.

This talk discusses both technical and organizational design considerations of software services, sprinkled with personal experience and rounded off with four practical lessons learned. Topics range from the trade-off between the potential of freedom of choice vs the efficiency of conformity between services, to how continuous delivery applies to time to market.