Reports often fail to engage their target audiences and explain the data they present. This leads to inefficient data communication that does not enable insights to be discovered and actions to be taken.

This presentation focuses on effective data storytelling and how to incorporate several of its techniques into Power BI reports. We will "debuzzify" the term Data Storytelling and see its potential for data communication. Report Creators will learn how to incorporate narrative elements into their report design, leading to increased clarity of visuals, narrowed focus on important points, and enhanced sense of sympathy towards the data presented.

By incorporating narrative and visual storytelling techniques into Power BI, we see how resulting reports are more engaging and explanatory, leading to greater adoption and an increased probability of uncovering insights. Using my own experience as a data analyst and behavioral economist, along with drawing inspiration from (and challenging the presuppositions of) Brent Dykes’s book “Effective Data Storytelling”, we will look at different cases where data storytelling principles may be applied and offer a specialized data storytelling toolset to empower Report Creators.