Session
The Human Side of AI at Work: Why Modern Work Needs Better Adoption Design
AI is quickly becoming part of the modern workplace, from productivity tools and collaboration platforms to automation, knowledge management, and Copilot-style assistants. But access to AI does not automatically create better work. Many organizations introduce new tools and expect teams to become more productive, without redesigning the workflows, habits, communication, and trust needed for adoption.
This session explores the human side of AI in modern work environments. It looks at why AI initiatives often stall after the initial excitement: unclear ownership, poor change management, weak onboarding, fear of automation, disconnected workflows, and teams that are asked to use tools without understanding where they create real value.
Drawing from experience in SaaS, EdTech, digital marketing, and international go-to-market work, the session will offer a practical perspective on how organizations can move from AI implementation to AI adoption. Attendees will learn how to build trust, connect AI to daily workflows, define human oversight, and design modern work systems that support people instead of overwhelming them.
The goal is to help organizations think beyond “adding AI” and toward creating smarter, more human-centered ways of working.
Andjelka Djukic
Head of Sales at Eclincher and a Co-Founder of Innovative Women of Serbia
Belgrade, Serbia
Links
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