Digitalization is not a technical necessity but a change of thinking. What If decision makers can get complex insights in a pretty comprehensible format? What if decision makers can always trust the figures? What if decision makers can get his data whenever they need it? They can decide faster and better. The outcome: Increasing customer success and increasing investment in digitalization. To achieve this, customers need to change their data use behavior. Instead of get data and find anomalies, see anomalies first and investigate the related data only. Data grows exponential. Time consuming bottom-up analysis will not be an option soon anymore. Keep your customer successful. I explain how to encourage a customer to become data driven.