Let's face it: API design, app architecture and data handling do not make customers flock to your mobile app on their own. But they are essential to every non-trivial app out there and the difference maker for creating efficient, robust apps that are easier to maintain and extend.

In this session, we'll cover the benefits of:

* Designing your API to deliver data just-in-time due to the constraints of mobile and knowing when and how to break that rule
* Returning an extensible error object with detailed information instead of re-throwing exceptions, returning error codes without context, or redeploying your app
* Compartmentalizing all REST calls into testable API clients
* Pre-processing data and caching in your app core along with network fault-tolerance
* Centralizing calls to logging, reporting, and analytics services
* Moving all data decisions as far into your app back-end as possible