Session

Silence of the technical lambs: When you don’t speak up for user experience

How exciting is it to design your first home? You get to personalize it, and make it a perfect fit for your lifestyle. Just like that, you can also create a business application to suit your users’ needs. A grand design to connect them to the business vision.
But what if your business application was put together based on decision makers’ egos? What if they did not understand their end users’ needs and your app development team decided to stay silent? Despite best intentions for your grand design, it all goes wrong. So, you are stuck in endless retrospectives, tech debt in your future sprints, and some very disappointed stakeholders.
In this session, let us take you through a tour in our digital app dollhouse where things have gone all sorts of wrong for users. From low adoption, to jargon-filled custom fields, to inconsistent process flows and anything in between, we are here to explain it all. A cautionary tale for all your business application projects. Remember, all good things to those who wait.

Angeliki Patsiavou

Microsoft MVP | Speaker | Blogger

London, United Kingdom

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