AI adoption usually starts in engineering, but what happens when it proves so useful that the entire company wants in? That’s exactly what happened with Goose, our autonomous AI agent. Initially built as an internal developer tool, Goose helped our engineers become 20% more efficient, streamlining workflows and automating tedious tasks. But what we didn’t expect was non-engineering teams across the company using it too, finding creative ways to boost their own productivity.

As adoption spread organically, leadership took notice. Seeing the measurable impact, we pushed to expand Goose as a company-wide initiative.

In this talk, I’ll share the journey of how an AI tool went from an engineering experiment to a business-wide enabler, the roadblocks we hit along the way, and the strategies we used to turn skeptics into superusers.

Whether you’re introducing AI at a small scale or looking to drive enterprise-wide adoption, this session will give you a playbook for making AI indispensable across your organization.