How can organisations rapidly deploy innovative GenAI features while ensuring they are responsible, ethical, and deliver genuine business value? This session addresses the critical challenge of balancing speed-to-market with thoughtful implementation in the AI era. It presents a real-world success story demonstrating tangible impact.

This is a practical look at AI for operational efficiency and customer experience, offering actionable insights for practitioners and leaders looking to transform their own AI initiatives from pilot to production responsibly.

Key Takeaways:
- Real-World GenAI Blueprint: Understand the end-to-end process, key decisions, and technical choices behind rapidly delivering a successful, large-scale GenAI feature in a high-trust environment.

- Balancing Speed & Responsibility: Learn practical techniques and frameworks for embedding ethical considerations, safety testing, and guardrails within an accelerated 6-week development timeline.

- Measuring Tangible AI Impact: Discover how to track and demonstrate the real business and customer value of GenAI initiatives beyond vanity metrics, using the MSE chatbot's results as a concrete example.