In a world where AI is seeping into every product and feature, responsible, ethical AI is often seen as a "checkbox" for compliance. However, responsible AI and commercial success are not mutually exclusive—they’re intrinsically linked. In this talk, you’ll learn how responsible AI, driven by strong product-thinking principles, can fuel long-term growth, earn customer trust, and unlock innovation.

Presented by Angus Allan (AI Product Leader & Scottish AI Alliance Governance Group), this talk introduces the "AI Moat" – a framework demonstrating how embedding responsible practices builds customer trust, fuels innovation, and creates lasting market advantage. Drawing on real-world case studies, Angus will provide actionable tools and techniques for product leaders and teams to implement responsible AI principles that benefit the company, customers, and society, proving ethics and commercial success are intrinsically linked. This session is highly relevant for anyone navigating AI strategy in today's complex environment.

Key Takeaways:
- Understand the "AI Moat" concept and how responsible AI practices build it.
- Learn actionable techniques to integrate ethical AI principles into your product development lifecycle.
- Discover how prioritising responsible AI drives customer trust, innovation, and long-term business value through real-world examples.