​In today’s product and AI innovation cycles, teams often jump to models or metrics before understanding what matters most: the customer experience and business outcomes. In this talk, I’ll walk through a practical approach I've used to lead high-impact initiatives- starting with writing down definition of your success, aligning cross-functional teams early, and embedding CX/UX thinking at the ideation stage. I'll share how rapid experimentation, telemetry-driven reporting, and a "fail-fast to succeed faster" mindset can drive measurable business impact.

​Drawing from my work consolidating enterprise platforms, embedding NLP for smarter case routing, and building data-driven feedback loops across telecom, HR tech, and big tech environments, I’ll offer a pragmatic playbook for moving from friction to flow, while balancing innovation, execution, and user-centricity.