Consider this scenario: for years, you've been sharing user data from your website and app with social networks. Suddenly, a legal summons presents a stark choice – face litigation or dismantle all analytics tags. There is one caveat – you're in the business of sharing data about your users for profit.

For those engaged in user data collection, analytics, website and app product development, and the comprehension of user behavior, this session will introduce strategies to approach analytics data collection in a manner that prevents costly legal battles. You will gain an understanding of what durability entails and how to configure your marketing tech stack. Drawing inspiration from media enterprises proficient in profitable data monetization, you will exit this session with actionable insights to safeguard your business.

Target audience: any professional who is responsible for data collection, processing and storage, any web or app developer or a company that collects, stores and shares data about their users with third parties. Talk length: 45-60 minutes (I can tweak the content length depending on a time slot assigned). No technical requirements. First public delivery is at the all-company learning sessions.