Did you ever have a discussion with your team mates on whether to use Azure Service Bus? And do some team members mainly see the decoupling benefits, while others fear that messaging makes everything way more complicated than REST? In this talk, I look back on some experiences I had with development teams that were facing these questions, and I'll go over some of their objections, concerns and uncertainties. I'll cover some gotchas to be aware of when message ordering is important; how to achieve end-to-end diagnostics; distributed alternatives to traditional database transactions; and more. After this talk, you'll be equipped to use Azure Service Bus as a .NET developer, and you'll be able to help your team adopt decoupling through messaging.