Drupal sets strategic goals every year. The major ones revolve around getting more adoption of the platform and enabling contribution. Everything else that is discussed falls under the ambit of these primary goals as smaller objectives. One question which is raised less often than it should is - what is achieving this going to lead to? As Drupalists we are committed to furthering the cause of Drupal, but in doing so it is easy to overlook the commitments of others whom we try to get to adopt Drupal. Why is that?

In the past, many key modules were not updated for long periods of time. Drupal Commerce still accounts for a miniscule of the total market share. And organisations world over are finding it expensive or difficult to upgrade to newer versions of Drupal.

As proponents of the vision shared by Dries, we must thoroughly evaluate the market landscape for adoption. What are other CMS doing that Drupal can learn from? How do we move our focus to more business oriented offerings, that reflect in our collaborations as well? Finally, what role do we want Drupal to play in the onset of the open web? All of these questions, and more, answered in this session by Anoop John