A strong marketing strategy is essential for startup success. However, many struggle to distinguish between a marketing strategy and a tactical plan, often leading to missed opportunities. This 60-minute hands-on workshop is for startups ready to drive brand differentiation and adoption. We'll dive into customer personas and brand-defining value propositions—essential tools for building a strategy that makes sense for your target audience. By the end of the session, you’ll leave with a blueprint to start implementing your marketing strategy in real time.