Only 5% of organisations achieve meaningful ROI from AI and technology initiatives. This session examines why, drawing on a platform-agnostic evaluation methodology tested across Claude, ChatGPT, Microsoft Copilot and Google Gemini. Attendees learn how to move from experimentation to production deployment with measurable outcomes, why AI acts as a force multiplier that worsens weak systems and data and improves strong ones, and how to build the foundations that separate a strategy that stays in a document from one that delivers results.