The goal of DevRel is to create a mutually beneficial relationship between the company or organization and the developer community. However, the corporate “quick hit” sales and recruiting mentality tends to rear its ugly head in the approach many companies and DevRel org take with the Meetup Community. Once it becomes clear that the technical Meetup community does not want your “product pitch” talk, many companies tend to kick the Meetup community to the curb as a poor ROI, while their "true colors" are revealed to all.

In this talk, we will throw away all of the paradigms you may have about the Meetup Community and you leave with actionable steps to enhance your Company and DevRel team's mission, KPI, and ROI.

In this talk, you will leave with:

• Actionable items to maximize your organization's value to the Meetup and user groups communities

• The business cases you will want to use internally that will gain the support of your business stakeholders internally

• A winning approach to getting a response from the Meetup group leaders

• A checklist on which meetup communities you should be reaching out to and why