Session
Your CRM Knows the Deal. Does Your AI Understand It?
Most CRM systems track sales activity and opportunity progress. But capturing information isn't the same as understanding an opportunity.
AI can help, but sales intelligence requires relevant information and a framework for interpreting it.
What if AI could do more than summarize meetings? What if it could identify missing decision-makers, challenge assumptions, spot gaps in the customer's buying process, and surface the risk of the dreaded "Do Nothing" outcome?
We'll explore how the Sales Opportunity Snapshot® (SOS) methodology, supported by the D365 App, turns CRM data into actionable sales intelligence.
Using Dynamics 365 and Copilot, we'll demonstrate how AI can assess opportunity quality, identify information gaps, distinguish customer-validated facts from seller assumptions, and guide customer conversations.
Discover how sales methodology, CRM data, and AI can improve opportunity management, coaching, forecast confidence, win rate, revenue, margins, and client success.
Art Fromm
Revenue Effectiveness Advisor, International Best-Selling Author, Speaker, Podcaster, ISV, and Facilitator
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