Elevator pitch:
Companies, project teams, and customers want everything fast. In our haste, we may design an idea and run with it to fruition… only to fail. This talk will give you simple design techniques to help you think through multiple solutions, remove the blinders, and get your team’s BUY IN to do it.

Long version:
Learn simple and paradigm shifting design techniques from UX Leader Ash Banaszek. This talk comes from hearing folks exasperated from making their project deadlines and budgets, only to fail with users upon launch. A lot of times, this has to do with missed requirements and a stubborn conviction to stick to a plan even if the design is untested. They will share with you the design techniques used to create effective user interfaces through sketching, mind stretching, and iteration. Further, you’ll learn how to conduct black hat sessions to shake out missed requirements, mismatched UI expectations, and get much needed buy in from project stakeholders.

With a world that wants everything faster and faster, thsi talk will give you simple techniques that make a big difference; thus enabling you to think through multiple solutions, get yourself un-stuck from a single idea, iterate on your designs, and rally your team around this process.

Ready, get set, FAIL!.. The faster you fail, the faster you can succeed.