Session

Myths about Designing for a Captive Audience

Industry is filled with products designed for a specific purpose at a specific company. Since the product is created or customized to tailor to the needs of a specific business, assumptions are made about the process: stakeholders know best, usability is negligible because users are paid to use the system, and the customer knows best. This session discusses common myths about internal users and illustrates them through case studies taken from a large Fortune 200 company. Through identifying, debunking, and addressing these myths, project managers can better understand how usability fits into the bigger picture and why user experience has value worth investing in their projects.

Ash Banaszek

UX Product Lead

Omaha, Nebraska, United States

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