UX is an expanding and evolving field. You'll see UX titles like Generalist, Strategist, Researcher, Designer, or Architect. Who are these people? What do they do? And why is any of this needed anyway? In this talk, Ash will introduce you to the field of user experience, why it exists, what roles there are, and how to get a better experience out of your products.

This is structured like a keynote. It is an overview of UX for people that feel overwhelmed by all the jargon and titles... and have little idea why it even matters anyway. This talk also includes great tidbits for UXers to sell their value to their stakeholders.