APIs have become essential in today’s interconnected digital economy, enabling businesses to integrate, share data, and expand their reach. They are no longer just technical tools but strategic enablers, driving significant revenue—accounting for 38% of an average company's earnings. As the global economy shifts toward integration, firms leveraging APIs can innovate and scale faster, while those remaining siloed risk stagnation. As part of this session we will explore API-driven ecosystem growth, contrasting it with traditional product-led strategies, examining case studies, and discussing ways to lower adoption barriers and future trends in API ecosystems.