You've built golden paths, achieved adoption, but now face the scaling bottleneck: every new capability requires your team to build, maintain, and support it. What if instead of being the sole provider, you became the marketplace operator?

This talk introduces the Internal Developer Marketplace model, which transforms platforms from centralised services into economic ecosystems where any team contributes capabilities. We'll explore how organisations can evolve from paved paths to community-driven platforms where engineering capabilities become tradeable assets.

Through practical examples, we'll learn about contribution frameworks that turn domain expertise into platform capabilities, governance models that maintain quality without gatekeeping, and recognition systems that incentivise meaningful contributions.

The result? Platform engineering that scales beyond your team's capacity, leverages distributed expertise, and creates sustainable growth through network effects.