"We need AI in this." - Every stakeholder, everywhere, right now.

The pressure to ship AI features is real. The fear of falling behind is real. But so is the graveyard of AI projects that cost six months, delivered nothing, and quietly got deprioritized. This session gives you the structured, defensible framework to cut through the noise and make smart bets on AI, without being the person who blocked innovation or the one who greenlit a disaster.

What's in it for you
You'll leave with a 4-axis evaluation model covering feasibility, risk, ROI, and reversibility, plus a set of red flag patterns that separate genuine AI opportunities from expensive science projects dressed up in a product roadmap. Real proposal case studies included: ones that should have been built, and ones that absolutely shouldn't have been. You'll never sit in an AI initiative kickoff the same way again.