In many organisations, data teams are caught in a frustrating cycle—building reports, dashboards and analytics that consume significant resources but fail to deliver their promised value. Industry research suggests that up to 85% of data projects fail to meet their objectives, representing millions in wasted investment.

The symptoms are everywhere: dashboards nobody looks at, models that never reach production, and analytics that don't drive decisions. The gap between technical implementation and actual business impact isn't just disappointing—it's existential for data teams facing budget scrutiny and diminishing stakeholder trust.

In this practical session, you'll learn how leading organisations are applying product thinking to data initiatives, dramatically improving adoption rates and business impact. Drawing on 30 years of experience helping organisations transform their approach to data products, Barry will provide a proven framework that has enabled 10X returns on data investments.

Whether you're a data leader struggling with ROI, an analyst whose work isn't getting traction, or a business stakeholder trying to get more value from data investments, you'll leave with practical tools to immediately improve how you conceive, design, and deliver data products that drive real business outcomes.