Drawing from real-world experience implementing Power BI across numerous organisations and domains, this session reveals how to create Power BI reports that seamlessly blend technical sophistication with exceptional user experience to create reports that users can't live without.

The session covers:

- Practical methods for user engagement throughout the design and development phases
- Strategies for rapid prototyping and iterative improvement
- Building semantic models that reflect real business language and processes
- Techniques for incorporating accessibility and branded design principles
- Approaches for empowering users to own and evolve their reports
- Future proofing your semantic layer by preparing it for generative AI integration

Discover how empathy-driven design principles can transform technically sound reports into indispensable business tools that users genuinely love to use.

Whether you're a BI developer, data analyst, or solution architect, you'll leave with actionable strategies for creating Power BI solutions that achieve both technical excellence and widespread user adoption.