Building secure and trustworthy Software-as-a-Service (SaaS) solutions requires careful management of user identity and access. Not all SaaS products are the same, as some solutions target a Business-to-Business (B2B) audience and others are built for Business-to-Consumer (B2C).
This talk provides a comparative exploration of user identity and access security measures in B2B and B2C SaaS solutions, shedding light on their similarities, differences, and best practices. Gain insights into managing user identities, securing access to APIs and data, and how to link everything together in your Azure solution.