Imagine you’re navigating a wild river. You used to rely on traditional maps and well-known routes, cautiously plotting each step. But now, the river’s course changes daily, new channels open up overnight, and old paths dry out. Welcome to the new world of experimentation with AI.

Traditional product experimentation was slow, expensive, and highly structured. You had to define hypotheses carefully, set up controlled tests, and wait weeks or months for results. Today, AI enables lightning-fast learning loops, predictive insights, and experiments that evolve in real-time. The “old ways” aren’t just slower — they may actively be holding you back.

For Product Managers, this shift isn’t optional. It’s survival.

In a world where AI generates experiments, analyzes user behavior, and personalizes at scale:
• Your experimentation process must evolve.
• Your mindset must shift from cautious testing to bold exploration.
• Your competitive advantage is how fast you can learn, pivot, and scale.

After this session, you will learn:
1. Why traditional experimentation frameworks are becoming obsolete.
2. How AI tools are redefining the speed, scale, and scope of product experiments.
3. Concrete strategies to embed AI-powered experimentation into your daily product management practices.