Imagine finding an ancient treasure map. You can only discover the treasure if you understand the clues on the map. But what if the map must be completed or filled with unclear paths? This is how many organizations operate: without insight into their entire value stream, they get lost in projects with no clear end goal.

Many organizations work project-based, unaware of how their efforts genuinely deliver value.

When working project-based, the focus is on temporary deliverables rather than continuous value creation. This leads to:
• A lack of ownership.
• Fragmented teams working in silos.
• Inefficient hand-offs and waste in processes.

How can we map and optimize the entire value chain to enable continuous value delivery to our customers?

After my session, you have learned that:
1. A product definition is where it all begins
2. How Value Stream Mapping helps you transition from project management to product management.
3. Why this approach leads to a sustainable competitive advantage, and how can it be practically implemented in your organization