Imagine being part of a Scrum Team. The CEO just left your Sprint Review and left the team somewhat flustered. He used his management speak again to share some blabla about the company strategy, to 'motivate' them, and to congratulate them on their fine work. However, the connection between what the team is working on and where the company is moving towards is hard to find. They're all looking at you for help.

As a Product Owner, your role is more than just managing backlogs or writing user stories. It's to ignite the passion and drive in your team by connecting them to the bigger picture. Storytelling is your most powerful tool for inspiring, aligning, and engaging those around you.

Without storytelling you'll likely see some of the following in your teams work:
• A lack of connection to the product vision.
• Difficulty in understanding the "why" behind their work.
• Reduced motivation and alignment across stakeholders.

How can we, as Product Owners, use the power of storytelling to turn abstract goals into shared goals and inspire everyone to move forward as a team?

After my session, you will learn:
1. How to craft compelling stories that connect your team to the product vision and strategy.
2. The key elements of storytelling that create clarity, emotional resonance, and alignment.
3. Practical techniques to use storytelling in sprint planning, stakeholder meetings, and beyond to inspire and lead with impact.

Great Product Owners are not just planners—they're storytellers who spark action. Let's explore how to tell the stories that make a difference.