Session
The Rule of Sparrow - why managing products is the same as having Jack Sparrow on a ship
The Rule of Sparrow - why managing products is the same as having Jack Sparrow on a ship
Do you see multiple Jack Sparrows on a ship? No. Why? The world can’t handle multiple talented but also very stubborn people running the same boat. So why are multiple people responsible for the same boat, called a ‘product,’ in organizations? We currently see that a product’s lifecycle responsibilities are divided between a Product Owner and a Product Manager. The Product Owner is responsible for the operational and tactical level (if he or she is lucky), while the Product Manager becomes responsible for Profit & Loss, Discovery and Validation, and pricing strategies, for example.
After my session, you’ll have answers on why or how:
⁃ You want one captain on a ship, responsible for the entire direction of the ship and everything that’s happening aboard
⁃ How it’s possible to still have a hierarchy within organizations that is applicable between multiple levels of product management
⁃ You have a better understanding of what your product is and even if it’s a product that you’re managing or that it might be something ‘else.’
⁃ You can stop doing projects in iterations by misusing Scrum (something we call Scrumfall) and start focusing on product- instead of projectmanagement
Bart Versteegen
Senior Product Leader, PST @ Scrum.org, Lean trainer with LCS
Delft, The Netherlands
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