In today’s digital landscape, AI isn’t just an add-on; it's essential. This session dives deep into leveraging AI and data-driven strategies to optimize marketing workflows, scale results, and enhance cross-channel collaboration. Attendees will gain insights into building practical AI solutions that are adaptable across omnichannel platforms and discover actionable steps for integrating automation into daily marketing practices. Barbara will share real-world applications, drawing from her expertise in digital transformation to help participants make AI a cornerstone of their marketing efforts.