Product Managers are supposed to be rational, experimental, and brutally honest. If something doesn’t work – kill it! Simple, right?

Well... not really.

Because that product? It’s your baby. You named it. You fought for it. You maybe even skipped a vacation for it. And now you're supposed to shut it down? And tell your boss their empire just got smaller?

In this talk, we’ll ask ourselves some uncomfortable but essential questions:
- How can we overcome our own bias?
- Would you really be ready to pull the plug?
- Is your organization truly prepared for that moment?
- What needs to happen before that decision can be made?
- And what can still go wrong after you do the right thing?

We’ll explore the human, political, and emotional layers of ending a product. With a wink, a few laughs, and hopefully some clarity about how to make bold decisions – and survive them.