What are some of the most innovative ways NFTs are being integrated as infrastructure for advanced analytics, public transportation & fan engagement in consumer markets? While NFT tickets emerge in the live-events industry, traditional marketplaces & transportation services are investing to ensure consumers aren't required to know anything about Web3. This presentation explores five unorthodox / under-the-radar ways that NFTs will captivate new audiences, maximize ticketing revenue, and take fandom to the next level.