The more complicated the problem, the more critical it is to communicate it clearly so that all important players can collaborate effectively. Being able to communicate a technical topic is important and how you construct a story is crucial. This talk is aimed at helping convey complex concepts through compelling narrative that enables technical leaders to build a groundswell of support for prudent ideas. I will walk though tactical specifics of breaking down a topic for a variety of audiences (executive, sales, developer, technical leader, customer, etc) and will provide real world examples of how I’ve done this over the years.