You've built brilliant technology, but why isn't it selling? The answer is often the 'Triple D' Trap: Deep, Detailed, Digital obsession. You've focused on technical perfection, not human connection.

As a Fractional CMO, I constantly see big budgets go into complex technology to try to fix problems that are fundamentally failures of emotional relevance. The hard truth is, Tech Stacks Alone Fail to Fix Human-Centric Problems. You can't sell a product that lacks a compelling human insight, no matter how clever the code is.

This talk is for every developer, entrepreneur, and manager who deals with the business reality of getting their tech adopted. I'll show you how to spot a creative debt problem, why human insight must precede feature development, and how to stop burning capital trying to track and market a broken sales message. Let's stop debating pixels and start debating purpose - it’s time to learn how to sell your tech using emotion and strategic relevance.