Did you know that Microsoft Dynamics 365 Business Central includes a built-in CRM? Originally developed before Microsoft CRM took centre stage, this mini CRM was quietly left in place—untouched, yet fully functional. In this 105-minute hands-on workshop, we’ll explore this often-overlooked gem and demonstrate how it can be a game-changer for partners targeting the lower end of the mid-market.

Join us for a deep dive into the CRM features embedded in Business Central: contact management, opportunity tracking, campaign handling, and more. We’ll walk through real-time demos, highlight practical use cases, and show how this back-end-style CRM can differentiate your offering in a crowded ERP landscape—especially when selling to small and mid-sized businesses that don’t need a full Dynamics 365 Sales deployment.

Whether you're a presales consultant, partner, or strategist, this session will equip you with the knowledge and confidence to position Business Central as a dual-purpose ERP + CRM solution—without any extra licensing costs.