Have you ever felt your influence as an Agilist is limited by the "soft" perception of coaching? Do you find that guiding teams, leaders, and stakeholders isn’t enough to overcome their resistance to change? What if the secret to unlocking real, sustainable transformation lay not in "coaching" but in mastering negotiation?

The success of agile transformation often hinges on an Agile Champion's ability to influence deeply embedded mindsets and navigate complex stakeholder dynamics. Yet, too often, coaches are expected to guide and coach without the authority to make a real impact.

This talk introduces a decisive shift in perspective: viewing the Scrum Master / Agile Coach as a strategic negotiator. Inspired by experts in hostage and business negotiation, we’ll explore a negotiation-based approach to agile coaching. You’ll gain new perspectives on approaching conflicts, encouraging accountability, and leading transformation with authority and empathy.