The world is getting smaller, and if you build anything for the web, it is becoming increasingly important to ensure your content reaches as many people as possible. One piece of this puzzle which is commonly overlooked is localization. In this session, we will talk about the importance of localizing your apps, but it doesn't end there. We'll talk about what actually goes into the process of localizing an application (hint: it's more than just translating strings). We will discuss planning and pitfalls, then wrap things up with strategies for localization across multiple products or teams. There will be some code examples using React and React Intl, but the broader concepts can be applied to any web application.