I conducted global market research among Business Central partners on the pulse of Business Central and manufacturing. This research was performed via an online survey in Q3 2026 - just ahead of Directions EMEA.

The survey tackled multi-dimensional aspects about types of manufacturing customers running Business Central, their challenges and needs, their expectations on products and partners as well as their AI adoption.

This session is a panel discussion with renowned Business Central manufacturing experts. The purpose is to reflect on the recent survey's findings, analyze the trends, and share expectations.