Deciding which external access solution meets your needs can be a challenge, so let’s explore the capabilities of both Azure AD B2B and Azure AD B2C, where they crossover, where they differ, and ultimately giving you a comprehensive understanding of these Microsoft products.

We’ll start with a basic overview of both. Microsoft Azure B2B’s primary use is to enable collaboration with Microsoft 365 applications and authorise users, from partners to suppliers, regardless of the identity provider. Whilst Microsoft Azure B2C’s primary use it to support customer transactions through customised applications.

Like much of life, however, things are never so clear cut. Azure AD B2B and B2C may have begun life intended for these purposes, but there‘s an increasing amount of crossover in their application.