It can be a difficult balancing act trying to provide a seamless and confident customer experience whilst simultaneously protecting their identities. But Microsoft's advanced security tools are here to provide stability.

In this session, I will show how Azure AD B2C can delight your customers and other external users - consumer, business, and anything in between - with hassle-free login and authentication experiences - while providing market-leading security and compliance features.

From single sign on to out-of-the-box integrations, I’ll explain the features and benefits of Azure AD B2C, including real-life examples of it in action.