Session

Co-Creation: The Key to Creativity, Engagement, and Impact

Teams have evolved from documenting requirements to creating product definitions with techniques like journey mapping and user stories. Our effectiveness has increased and we’ve become user-centric. But what if the way we’re currently using these techniques is actually holding us back? In this session, we explore how co-creation combined with these techniques and other critical thought models is what unlocks empathy, creativity, shared understanding, engagement, and more impactful solutions.

Learning Objectives:
• Understanding of Decision Making and Commitment (Command, Consult, Consensus)
• Leveraging divergent and convergent thought
• How to include co-creation within your team and process
• When to discover and explore with code and when to learn through models

Brian Zimmer

Chief Product Officer, Don’t Panic Labs

Lincoln, Nebraska, United States

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