Forecasting is a common word used to mean predicting the future. In business scenarios, you are trying to predict sales, customer activity, or other related metrics, but there's much more to it. Data holds a lot of insight, but data alone is insufficient for decision-making, especially decisions that directly affect revenue, cost, or customers. Other qualitative than quantitative factors affect a business's proposed or predicted outcomes, which must be deliberated alongside the insights obtained from the data.

In this session, we will dive deep into the nitty gritty of forecasting - more art than science, taking a business scenario as a use case and the other physiological and psychological factors that come into play in determining its impact as a decision support system.